What is No Brain?

Just as all those decades of Media Literacy courses finally seemed to be sinking in, along came Social Media to scramble our lines of sight on where all these voices are really coming from.  Every tactic we modern citizens used to resist the one-way feeds of Broadcast Media — from skepticism, to research, to signal jamming — are just as easily used against us in today’s all-way environment.  The four songs on No Brain juxtapose the words of media experts from the ancient 90’s with voices culled from the modern landscape of Social — from the users still operating under the old rules, to the rationalizations of tech CEOs who invented the software that’s eaten them.  How does one follow the money on a free platform?  Who’s got the megaphone? Can non-sequiturs exist?  What takes less time to update: a website’s auction to determine which ads are being loaded onto your page, or your own perceptual mechanism making a call on everything you don’t need to know?